Outdoor enthusiasts know that when it comes to gear and clothing, Go Outdoors is the go-to destination. But what many may not know is the vast range of outdoor clothing brands that this retail giant owns. From well-known names to lesser-known labels, Go Outdoors has a diverse portfolio of brands that cater to all types of outdoor activities. In this article, we will take a closer look at some of the top brands owned by Go Outdoors and explore what makes them stand out in the world of outdoor clothing. So, get ready to discover the exciting range of brands that Go Outdoors has to offer!
The Evolution of Go Outdoors: From a Single Store to a Diversified Outdoor Retailer
The Founding of Go Outdoors
- In 1998, Milton and Peter Milmoe, two brothers with a shared enthusiasm for the outdoors, establish Go Outdoors as a hunting and fishing gear retailer.
- The brothers identified a gap in the market for a one-stop-shop that offered a wide range of outdoor equipment and clothing, catering to a variety of outdoor activities.
- Their initial vision was to create a store that not only sold equipment but also provided a space for outdoor enthusiasts to gather, share knowledge, and plan their next adventure.
- The first Go Outdoors store opened in a small town in the United States, offering a limited range of products, but quickly gained popularity among locals and visitors alike.
- As the business grew, the Milmoe brothers expanded their product range to include camping gear, hiking equipment, and outdoor clothing, ensuring that Go Outdoors could cater to a wider range of outdoor activities.
- Today, Go Outdoors operates multiple stores across the United States, offering a diverse range of outdoor clothing brands, as well as equipment and accessories for a variety of outdoor pursuits.
Expansion and Diversification
The Acquisition of Multiple Outdoor Brands Over the Years
- Montrail: In 2006, Go Outdoors acquired Montrail, a well-known brand specializing in trail running shoes and apparel. This acquisition expanded Go Outdoors’ product offerings to include high-quality footwear for outdoor enthusiasts.
- Eagle Creek: In 2017, Go Outdoors acquired Eagle Creek, a brand known for its innovative and sustainable outdoor travel gear. This acquisition allowed Go Outdoors to offer customers a broader range of eco-friendly outdoor products.
- First Ascent: In 2018, Go Outdoors acquired First Ascent, a brand focused on creating technical apparel and outerwear for climbing and mountaineering. This acquisition further diversified Go Outdoors’ product range, catering to the specific needs of climbers and mountaineers.
Expansion into Other Outdoor Activities Such as Camping, Hiking, and Skiing
- Camping: Recognizing the growing popularity of camping, Go Outdoors has expanded its product offerings to include a wide range of camping gear, from tents and sleeping bags to stoves and lanterns. This allows the company to cater to a broader audience of outdoor enthusiasts.
- Hiking: Go Outdoors has also increased its focus on hiking by offering a variety of hiking boots, backpacks, and hydration systems from renowned brands. This enables the company to provide customers with the necessary gear for exploring the great outdoors.
- Skiing: In addition to camping and hiking, Go Outdoors has ventured into the skiing market by acquiring brands such as Tecnica and Blizzard. These acquisitions have allowed the company to offer customers a comprehensive range of ski equipment, including skis, boots, and bindings, further expanding its product offerings.
By expanding its product range and diversifying its portfolio of outdoor brands, Go Outdoors has successfully positioned itself as a one-stop-shop for a wide array of outdoor activities, catering to the needs of various outdoor enthusiasts.
The Impressive Portfolio of Outdoor Clothing Brands Owned by Go Outdoors
Tested Adventure Gear
TAG, or Tested Adventure Gear, is a renowned outdoor clothing and gear brand that has built a reputation for offering high-quality, durable products designed to perform in challenging environments. Founded by experienced outdoor enthusiasts, TAG is dedicated to developing functional and reliable gear that caters to the needs of adventurers, hikers, campers, and climbers alike.
The TAG product line encompasses a wide range of outdoor apparel and equipment, including waterproof jackets, insulated parkas, durable backpacks, comfortable sleeping bags, and rugged tents. Each item is carefully crafted to provide superior performance, functionality, and protection in various weather conditions and terrains.
One of the standout features of TAG’s outdoor clothing is its focus on versatility. Many of their garments are designed to be worn in multiple layers, allowing users to customize their warmth and protection based on the specific conditions they encounter. This modular approach ensures that TAG customers can adapt their gear to suit the ever-changing demands of their outdoor pursuits.
In addition to its commitment to quality and functionality, TAG is also deeply invested in sustainability. The brand recognizes the impact that outdoor activities can have on the environment and strives to minimize its ecological footprint through responsible manufacturing practices and the use of eco-friendly materials.
As a result of its unwavering dedication to crafting top-notch outdoor gear, TAG has earned a loyal following among outdoor enthusiasts who appreciate the brand’s attention to detail, durability, and performance. Whether tackling a demanding hike or braving harsh weather conditions, TAG customers can trust that their gear will stand up to the challenge and keep them safe and comfortable in the great outdoors.
Crew
Crew is a prominent outdoor clothing brand that forms a part of the diverse portfolio of Go Outdoors. This brand is renowned for its versatility, catering to various outdoor activities such as hiking, fishing, and hunting. The clothing line boasts of durability, comfort, and innovative design features that make it a top choice for outdoor enthusiasts.
High-Quality Materials:
Crew uses premium quality materials in the manufacturing of its outdoor clothing. The fabrics are carefully selected to ensure that they are not only durable but also comfortable to wear. This combination of durability and comfort is essential for outdoor activities, as it allows the wearer to move freely without being restricted by their clothing.
Innovative Design Features:
Crew’s outdoor clothing is designed with innovative features that enhance the user’s experience. For instance, the clothing is designed with ventilation panels that allow for air circulation, keeping the wearer cool during intense physical activity. Additionally, the clothing is designed with pockets that are strategically placed for easy access to essential items such as phones, keys, and other gear.
Comfortable Fit:
Comfort is a critical aspect of outdoor clothing, and Crew understands this concept well. The brand ensures that its clothing fits comfortably, allowing the wearer to move freely without any discomfort. The clothing is designed to be flexible, allowing for a full range of motion, which is essential for outdoor activities.
Affordable Pricing:
Crew offers outdoor clothing at affordable prices, making it accessible to a wide range of customers. Despite the affordable pricing, the brand does not compromise on the quality of its clothing, ensuring that customers get value for their money. This makes Crew an attractive option for those who are looking for high-quality outdoor clothing without breaking the bank.
Overall, Crew is an excellent outdoor clothing brand that forms part of Go Outdoors’ diverse portfolio. The brand’s versatility, durability, comfort, and innovative design features make it a top choice for outdoor enthusiasts. With affordable pricing, Crew is an excellent option for those looking for high-quality outdoor clothing without compromising on their budget.
First Lite
- First Lite is a premier brand for technical hunting apparel, designed with advanced materials and features to enhance performance in the field.
- Focus on moisture-wicking, breathable fabrics and quiet, stealthy designs.
First Lite, a prominent brand in the portfolio of Go Outdoors, is dedicated to providing top-quality technical hunting apparel. This brand excels in incorporating cutting-edge materials and features to ensure optimal performance for hunters and outdoor enthusiasts alike.
One of the key aspects of First Lite’s designs is their emphasis on moisture-wicking and breathable fabrics. These materials are specifically engineered to keep the wearer dry and comfortable, even in the most demanding environments. This technology is particularly useful for hunters who often face varying weather conditions throughout their expeditions.
Moreover, First Lite prioritizes quiet, stealthy designs in their apparel. This feature is especially beneficial for hunters who need to move silently through the wilderness, as it allows them to blend in with their surroundings and avoid spooking wildlife. The brand’s commitment to stealth ensures that their clothing is not only functional but also enhances the overall hunting experience.
In conclusion, First Lite, as a part of Go Outdoors’ portfolio, stands out for its technical hunting apparel that incorporates advanced materials and features. The brand’s focus on moisture-wicking, breathable fabrics, and quiet, stealthy designs demonstrates its dedication to providing superior performance and enhancing the experience of outdoor enthusiasts.
HiTec
- HiTec is a renowned brand for outdoor footwear, particularly specializing in hiking, hunting, and skiing boots.
- The brand is known for its exceptional durability, support, and traction in various terrains, making it a trusted choice for outdoor enthusiasts.
HiTec offers a wide range of footwear designed to meet the specific needs of different outdoor activities. Their hiking boots, for example, feature rugged designs and advanced technologies that provide superior support and stability on various types of terrain. Additionally, their hunting boots are crafted with stealthy features and advanced traction systems to ensure a quiet and stable experience while stalking prey.
The brand’s skiing boots are also highly regarded, featuring lightweight designs and a focus on precise fit and control. Whether you’re a beginner or an experienced skier, HiTec has a ski boot to meet your needs.
Overall, HiTec is a brand that truly understands the unique requirements of outdoor enthusiasts and has a reputation for delivering high-quality footwear that can withstand the demands of even the most challenging environments.
686
- 686 is a well-known ski and snowboard apparel brand that has made a name for itself by providing high-quality jackets, pants, and accessories for winter sports enthusiasts.
- The brand is particularly focused on providing protection, warmth, and style in extreme cold conditions, making it a popular choice among skiers, snowboarders, and other outdoor enthusiasts who require functional and fashionable clothing for their winter activities.
- The brand’s products are designed to withstand the harshest of winter conditions, with features such as waterproofing, breathability, and insulation, ensuring that users can stay comfortable and dry in even the most challenging environments.
- 686 also offers a range of accessories, including hats, gloves, and scarves, to complete the winter look and provide additional protection from the elements.
- Overall, 686 is a highly respected brand in the winter sports community, known for its commitment to quality, performance, and style, making it a go-to choice for those who demand the best in winter apparel.
SmartWool
SmartWool is a highly regarded brand within the outdoor clothing industry, known for its innovative use of high-quality merino wool in the production of outdoor socks and apparel. The company’s commitment to sustainability and ethical practices further enhances its reputation among consumers and outdoor enthusiasts.
Exceptional Performance
SmartWool’s products are designed to provide exceptional performance in a variety of outdoor activities, including hiking, skiing, and camping. The use of merino wool in their clothing ensures that customers receive the best possible warmth, moisture-wicking, and odor-resistant properties. These features make SmartWool a popular choice among outdoor enthusiasts who require reliable and durable clothing for their adventures.
Sustainability and Ethical Practices
SmartWool is committed to sustainability and ethical practices in its manufacturing processes. The company uses eco-friendly processes to reduce its environmental impact and ensure that its products are produced responsibly. SmartWool also supports fair labor practices, ensuring that its workers are treated fairly and with respect. These values are integral to the brand’s identity and contribute to its appeal among environmentally conscious consumers.
Versatile Product Range
SmartWool offers a diverse range of products, including socks, base layers, mid-layers, outerwear, and accessories. Each product is designed to meet the specific needs of outdoor enthusiasts, providing them with the right clothing for their activities. Whether it’s warmth, moisture management, or breathability that’s required, SmartWool has a product that meets those needs.
In conclusion, SmartWool is a standout brand within the outdoor clothing industry, known for its exceptional performance, commitment to sustainability and ethical practices, and versatile product range. As a part of Go Outdoors’ portfolio, SmartWool continues to be a trusted choice among outdoor enthusiasts worldwide.
Go Outdoors: A Destination for All Your Outdoor Clothing Needs
The Advantages of Shopping at Go Outdoors
Wide range of outdoor clothing brands under one roof
When you shop at Go Outdoors, you have access to a diverse range of outdoor clothing brands all under one roof. This means that you can easily compare and contrast different brands, styles, and prices, and find the perfect outdoor clothing to suit your needs. Whether you’re looking for hiking boots, waterproof jackets, or camping gear, Go Outdoors has it all.
Expert advice and knowledgeable staff
The staff at Go Outdoors are experts in outdoor clothing and gear, and are always happy to offer their advice and knowledge to help you make the best decision for your needs. Whether you’re a seasoned outdoor enthusiast or a newcomer to the world of camping and hiking, the staff at Go Outdoors can help you find the right gear for your next adventure.
Competitive pricing and regular promotions
In addition to the wide range of outdoor clothing brands and expert advice, Go Outdoors also offers competitive pricing and regular promotions. This means that you can get the best value for your money, and find the perfect outdoor clothing and gear for your budget. Whether you’re looking to upgrade your gear or just starting out, Go Outdoors is the perfect destination for all your outdoor clothing needs.
Why Go Outdoors Stands Out in the World of Outdoor Retail
A unique blend of specialty outdoor brands and everyday outdoor gear
Go Outdoors is a retailer that offers a wide range of outdoor clothing and gear, catering to the needs of various outdoor enthusiasts. One of the key reasons why Go Outdoors stands out in the world of outdoor retail is its unique blend of specialty outdoor brands and everyday outdoor gear. The store carries a diverse range of products from well-known brands such as The North Face, Columbia, and Craggy Mountain, as well as lesser-known but equally high-quality brands like Marmot, Helly Hansen, and Salomon. This combination of specialty and everyday gear allows customers to find the perfect equipment for their outdoor activities, no matter how intense or casual.
Strong commitment to customer satisfaction and outdoor enthusiasts
Another reason why Go Outdoors stands out in the world of outdoor retail is its strong commitment to customer satisfaction and outdoor enthusiasts. The store’s knowledgeable and friendly staff are always available to offer advice and assistance to customers, ensuring that they find the right gear for their needs. Go Outdoors also offers a variety of services such as equipment rentals, guided trips, and outdoor training courses, which help customers improve their skills and enjoy their outdoor activities to the fullest. Additionally, the store has a loyalty program that rewards customers for their purchases, giving them discounts and special offers on future purchases.
Continuous expansion and adaptation to meet the evolving needs of outdoor enthusiasts
Finally, Go Outdoors stands out in the world of outdoor retail due to its continuous expansion and adaptation to meet the evolving needs of outdoor enthusiasts. The store has a strong online presence, with a user-friendly website that allows customers to browse and purchase products from the comfort of their own homes. Additionally, Go Outdoors regularly updates its product range to include the latest technologies and trends in outdoor gear, ensuring that customers always have access to the best equipment available. This commitment to innovation and improvement sets Go Outdoors apart from its competitors and makes it a go-to destination for all outdoor clothing needs.
FAQs
1. What brands does Go Outdoors own?
Go Outdoors is the parent company of several outdoor clothing and equipment brands, including Millets, Snow+Rock, and Tiso. These brands offer a wide range of products for outdoor activities such as hiking, camping, climbing, and skiing.
2. What kind of products does Millets offer?
Millets is one of the brands owned by Go Outdoors, and it offers a wide range of outdoor clothing and equipment for activities such as hiking, camping, and climbing. Some of the products offered by Millets include backpacks, tents, sleeping bags, and clothing such as jackets, trousers, and base layers.
3. What kind of products does Snow+Rock offer?
Snow+Rock is another brand owned by Go Outdoors, and it specializes in outdoor clothing and equipment for winter sports such as skiing and snowboarding. Some of the products offered by Snow+Rock include ski jackets, pants, and gloves, as well as equipment such as ski boots and bindings.
4. What kind of products does Tiso offer?
Tiso is a brand owned by Go Outdoors that offers a wide range of outdoor clothing and equipment for activities such as hiking, camping, and climbing. Some of the products offered by Tiso include backpacks, tents, sleeping bags, and clothing such as jackets, trousers, and base layers. Tiso also offers a range of mountaineering equipment, including ice axes and crampons.
5. Are the products from these brands sold in Go Outdoors stores?
Yes, the products from the brands owned by Go Outdoors are sold in Go Outdoors stores as well as on their websites. This makes it easy for customers to browse and purchase the products they need for their outdoor adventures.
6. Do the brands owned by Go Outdoors offer online shopping?
Yes, all of the brands owned by Go Outdoors offer online shopping. Customers can browse and purchase products from the comfort of their own homes and have them delivered to their doorstep.
7. Are the products from these brands expensive?
The prices of the products from the brands owned by Go Outdoors can vary depending on the type of product and its quality. Some products may be more expensive than others, but there are also budget-friendly options available. Customers can compare prices and features to find the best option for their needs and budget.
8. Are the products from these brands high quality?
The brands owned by Go Outdoors are known for their high-quality products. They use durable materials and advanced technology to ensure that their products are long-lasting and perform well in various outdoor conditions. Customers can trust that the products from these brands will meet their needs and stand up to the demands of outdoor activities.
